consulting. capital. contacts.

consulting.

The team at G2E has helped hundreds of founders work through the challenges of starting a business.

By sharing the wisdom, guidance, and insight that comes with decades of experience, G2E helps companies manage risk and reduce their ramp to profitability.

Organizations have different nomenclature to describe the stages of an entrepreneur’s journey, but no matter what you call it, G2E can streamline the process.

the journey

problem / team fit

Team / Solution Fit

IDEATION

ID’ing Market Gaps / Opptys
Research / Due Diligence
Analyzing Trends (micro/macro)
Determining the Right Offering
Competitive Differentiation

TEAM FORMATION

Balanced Team / Experience
Team Dynamics
Filling Key Positions
Must Have vs. Nice to Have
Equity Considerations

CONCEPTING

Focus Groups / POC
Defining Mission / Vision
Initial Strategy
Business Model
Roadmap / Milestones

Solution / Market Fit

Market / Business Fit

VALIDATING

Minimal Viable Product (MVP)
Testing Assumptions
Validate / Iterate / Pivot
Demonstrate Traction
Attracting Initial Investment

SCALING

Growth - Users, Revenue, Market
Critical Metrics / KPIs
Expansion - Processes, Tools, Tech
Significant Investment
Alternative Revenue Streams

ESTABLISHING

Major Growth / Expected to Continue
Access to Resources / Money, People
Structure Evolves / Culture Matters
People at the Top May Exit
Strategic Acquisitions Considered

capital.

Top Silicon Valley VC Firms:

At some point, grit and hustle are no longer enough to propel a company to its full potential. Inevitably, more capital is required. Partnering with Silicon Valley’s most successful VC’s is a dream scenario for many startups. Unfortunately, gaining access to top VC’s is nearly impossible without the right connections.

With everyone’s reputation on the line (yours, ours, and the VC’s), it is important that there be a high likelihood that a VC will invest in a company before making an introduction. We look for more than just companies we think have a high probability of receiving funding; we look for companies with a high probability of getting to exit. That sort of due diligence and preparation takes work. The primary components of the process are:

private investment (family offices):

Investment from a top-tier VC isn’t the only option for funding, and despite conventional wisdom, often times isn’t even the best option. There are a variety of factors that go into this decision, but suffice to say, there may be other sources of capital that will serve you better. In addition to smaller Angel Networks, G2E has relationships with wealthy individual investors who have made countless millions at companies like Amazon, Google, and VMware, and are looking for promising young companies to invest in.

corporate investment/acquisition:

G2E has a longstanding relationship with companies that match young startups with established brands looking to acquire new technology. Let’s say you started a company called BitPay that has a unique way to do mobile payments. BitPay would get introduced to established companies in the same space (like PayPal or Visa) that are looking for promising young startups with innovative technology.

We work with individuals from some of Silicon Valley’s most successful VCs, including:

Sequoia Capital

portfolio companies

Cisco
DoorDash
YouTube
Yahoo!

Square
PayPal
Oracle
Café Press

Greylock Partners

portfolio companies

AirBNB
Facebook
Cloudera
LinkedIn

Okta
Redhat
Workday
Redfin

Andreessen-Horowitz

Bitcoin
Groupon
Instagram
Lyft

Pinterest
Box
Foursquare
Skype

contacts.

Whether you are interested in connecting with a company to sell your product/service, exploring partnership opportunities, or making it known that you are available for an acquisition, G2E will likely have a contact… or have a contact who has a contact.

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